Brand Identity / Marketing Collateral
With their previous branding approach missing the mark, the Sole Junction team came to Hombre in search of creatives that could help them create a brand identity that embodied more of their core values and company culture.
After a brief assessment, organization, and refinement of their brand strategy, we kicked off exploration with a focus on “Community” and “Craftsmanship”. The Sole Junction team saw themselves as “Caring Ambassadors” for their local community, so our goal at Hombré was to create an visual identity that connected them to their location, was personable, and conveyed a rustic modern feel. With a final direction chose, we provided Sole Junction with a new fully developed branding system and marketing collateral for their much anticipated re-brand launch.