eCommerce / Web / Marketing Collateral
Soho Taco is an established catering company that serves large events such as weddings and social gatherings. Soho Taco wanted to create an easy way for small business and customers to order pick up or drop off catering. The entire process needed to be streamlined, from order to check out and a fulfillment order directly to the kitchen.
After a brief assessment, organization, and refinement of their brand strategy, we kicked off exploration with a focus on “Community” and “Craftsmanship”. The Sole Junction team saw themselves as “Caring Ambassadors” for their local community, so our goal at Hombré was to create an visual identity that connected them to their location, was personable, and conveyed a rustic modern feel. With a final direction chose, we provided Sole Junction with a new fully developed branding system and marketing collateral for their much anticipated re-brand launch.